Factors related to adherence with the implementation of COVID-19 health protocols in a traditional market traders’ community in East Java, Indonesia Authors Wahidah Department of Nursing, Airlangga University, Surabaya, Indonesia Ika Yuni Widyawati Department of Nursing, Airlangga University, Surabaya, Indonesia Lingga Curnia Dewi Department of Nursing, Airlangga University, Surabaya, Indonesia Khatijah Liem Department of Nursing, School of Medical and Life Sciences, Sunway University, Bandar Sunway, Malaysia DOI: https://doi.org/10.47391/JPMA.Ind-S2-18 Abstract Objective: To observe the relationship of perceived seriousness, perceived susceptibility, perceived benefits, perceived barriers and cues to action with adherence to coronavirus disease-2019 protocols among traders. Methods: The descriptive, quantitative, cross-sectional study was conducted from July to August 2021, in Jember Regency, East Java, Indonesia, and comprised traders in a traditional market. Data was collected using a demographic questionnaire, a questionnaire based on the Health Belief Model, and a coronovirus disease-2019 protocol adherence questionnaire after confirming the validity and reliability of the instruments. Results: Of the 332 subjects, 191(57.5%) were females and 141(42.5%) were males. The largest age group was 30-39 years 137(41.3%), followed by 40-49 years in 132(39.8%). Overall, 293(88.3%) subjects had no history of chronic diseases. The main sources of information related to coronavirus disease-2019 were family/friends 84(25.3%), social media 83(25%) and television 82(24.7%). There were significant relationships of perceived susceptibility (p=0.000; r=0.215), perceived seriousness (p=0.004; r=0.157), perceived benefits (p=0.003; r=0.163), perceived barriers (p=0.001; r=-0.178) and cues to action (p=0.002; r=0.168) with protocol adherence. Conclusion: Perceived susceptibility, perceived seriousness, perceived benefits, perceived barriers and cues to action were found to affect a person’s adherence with coronavirus disease-2019 protocols. Keywords: COVID-19 health protocols, Cues, Health belief model, Adherence. Downloads Full Text Article Published 2023-02-01 How to Cite Wahidah, Widyawati, I. Y., Dewi, L. C., & Liem, K. (2023). Factors related to adherence with the implementation of COVID-19 health protocols in a traditional market traders’ community in East Java, Indonesia. Journal of the Pakistan Medical Association, 73(02), S76-S79. https://doi.org/10.47391/JPMA.Ind-S2-18 More Citation Formats ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver Download Citation Endnote/Zotero/Mendeley (RIS) BibTeX Issue Vol. 73 No. 02 (2023): Ind Supplement: The 13th International Nursing Conference Section Research Article License Copyright (c) 2023 Journal of the Pakistan Medical Association This work is licensed under a Creative Commons Attribution 4.0 International License.